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Bolt | Peters Turns to Altoros to Redesign Ethnio.com and Add New Functionality

Providing all of the tools for creating online questionnaires, Ethnio.com generates survey-like screeners that can be placed on any web page to gather responses and analyze the received information.

Telecommunications
C#
ASP.NET
MS SQL

Summary

Ethnio.com is an online service created by Bolt | Peters, a creative research agency. The service allows website owners to recruit users for marketing research, helping to test usability and find new employees.

The company needed to increase its customer conversion ratio, willing to add new features to Ethnio.com. The company also hoped to improve security and performance, and wanted to redesign the website to make it even more competitive.

By leveraging Altoros’s expertise in Ruby on Rails development and web design, Bolt | Peters was able to:

  • Provide users with a handy, intuitive interface for creating questionnaires and analyzing responses
  • Operate seamlessly by virtue of continuous integration, which implied ongoing quality control
  • Implement an interactive user-friendly Web 2.0 design and improve customer retention
  • Focus on core business activities—marketing and service delivery—while Altoros managed development, integration, and design

The customer

Bolt | Peters is a creative agency that focuses on providing remote research services. The company launched Ethnio.com, a tool that enables users to create online questionnaires for companies of any size.

Users can buy a certain amount of answers that will be displayed and place them on any web pages. These questionnaires, which look like surveys, allow for the gathering of relevant information about website visitors, customers, employers, or literally anything.

The need

Bolt | Peters wanted to implement new features for Enthio.com, seeking new customers and aiming at building a strong positive image. The company needed an interactive website design and updated e-commerce functionality to satisfy customer requests and demands. The existing application also had security issues and required bug fixing.

The challenges

Altoros faced several challenges, both business and technical:

  • The team had to provide an expert level of security utilizing the existing code base.
  • The changes should not have influenced the system’s performance during the development process.
  • To add new features, the team had to deeply analyze and improve the previously written code.

The solution

Altoros worked in close collaboration with the executives of Bolt | Peters to lay out the details of the project. Altoros screened, selected, and assigned software developers with expertise in the required area, who worked out of a development center located in Eastern Europe.

The team implemented the continuous integration approach for applying greater quality control. This enabled the system to test the code automatically when any changes were made by developers.

To improve Ethnio.com’s performance, eliminate the majority of bugs, and ease website maintenance, the engineers suggested updating the current Ruby version to 1.9. In addition, the team reviewed the code and implemented data caching, coupled with other code optimization efforts that also enhanced performance.

Finally, new features included the ability to show an online questionnaire to either a Mac or a PC user, sort out questionnaire respondents on the basis of the selected parameters, etc.

The outcome

After finalizing the project, Bolt | Peters acquired more security and functionality for Ethnio.com. Now, the company offers quality services to customers who can create their own questionnaires. All they have to do is place a single line of JavaScript on any of the web pages and watch the responses come in.

The fully redesigned Ethnio.com turned into a secure Web 2.0 application, which eventually led to improved customer retention.

Technology stack

Server platform

Linux (Ubuntu)

Programming language

Ruby

Frameworks and tools

Ruby on Rails, AJAX, CSS 3, HTML 5

Database

MySQL

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Alex Tsimashenka
Business Development Director
a.tsimashenka@altoroslabs.com
Headquarters
+1 (650) 419-3379
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